X changes creator payouts to depend on engagement, not ads

As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is shifting its creator payments policy to be less dependent on ads. Before, creators would be paid a percentage of the ad revenue from ads shown in their replies. Now, X says it will instead pay […] © 2024 TechCrunch. All rights reserved. For personal use only.

As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is shifting its creator payments policy to be less dependent on ads. Before, creators would be paid a percentage of the ad revenue from ads shown in their replies. Now, X says it will instead pay […]